The decisions got bigger, faster, and more expensive. The executive team didn't.
Momentum is real, but strategy, brand, and AI adoption are running on improvisation.
One that rolls up its sleeves, stays in the room, and earns its keep through the decisions it sharpens.
Embedded, not advisory-at-a-distance: one to three days per week, in your tools and your meetings, judged by what actually changes, and designed to make itself unnecessary.