Fractional CMO

Marketing leadership judged by pipeline, not activity

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Most growing companies have marketing activity and no marketing leadership. The channels are staffed, the tools are paid for, and the calendar is full. What's missing is the executive function: deciding what not to do, connecting spend to pipeline, and holding the whole operation to a standard.

Our Fractional CMO engagement embeds a senior marketing operator into your leadership rhythm. Strategy and positioning ownership, budget allocation and reallocation, agency and team direction, and a reporting cadence that tells you plainly what is working and what is theater.

This is not advisory-at-a-distance. The CMO sits in your pipeline reviews, owns the marketing number, and is judged the way any executive is judged: by what changes in the business.

Engagements typically run one to three days per week, scale up or down with your stage, and are designed to make themselves unnecessary by building the strategy, systems, and team maturity that a future full-time hire inherits instead of rebuilds.

WHAT'S INCLUDED
Marketing strategy and positioning ownership
Budget architecture, allocation, and spend accountability
Team and agency direction with clear briefs and standards
Pipeline and revenue reporting cadence
Channel and campaign prioritization framework
Hiring plan and full-time transition roadmap
Investment$

Scoped in one working session. No 60-slide decks.

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