The Brand Coherence Audit
The seven layer diagnostic: five questions and a repair page per layer, the gap map, the triage order, and a 90 day reset.
The Coherence Scoring Spreadsheet
The companion workbook. Scores all seven layers, names the earliest weak dependency, and builds the gap map.
The ROI Calculator
Model the return on a brand and systems engagement before you commit budget to it.
How we work, answered plainly
Scope, timelines, what we need from you, and what an engagement actually costs.
Coherence is not consistency
The templates are obeyed and the promise still is not believed. Repetition is not the same as making sense.
The first broken link rule
Brands get rebranded for problems a new identity cannot solve. Fix the earliest weak layer, then repair forward.
The swap test
Remove your name and logo. Could a competitor make the same claims with the same proof? If yes, you are clear but not distinct.
Your recovery is the brand
People learn what a brand stands for when something goes wrong. Most organizations design that moment last.